Nike launches new 'Magista' football boot Sportswear manufacturer Nike launched its new 'Magista' football boot on Thursday which the company's CEO claims will change the game forever. The company hopes the boot, which looks like a sock with studs attached to the sole, will be a big hit in this summer's World Cup. The Magista was launched at a special event in Barcelona with Spanish play maker Andres Iniesta, who helped develop the boot's design. Images and soundbites.