Name: 668988575 / News Footage / Mar 29, 2015
Uploaded: 2015-03-29
Channel: AFP
Description: Struggling middle class 'Aldi Mums' at heart of UK election Every election in the UK has a target voter. This year's is 'Aldi Mum' - a middle class mother whose wage hasn't risen in line with inflation, meaning she is trying to make savings, which includes shopping at budget supermarkets. A voiced AFPTV report.

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668988575 / News Footage / Mar 29, 2015

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Creator AFP

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Description

Struggling middle class 'Aldi Mums' at heart of UK election Every election in the UK has a target voter. This year's is 'Aldi Mum' - a middle class mother whose wage hasn't risen in line with inflation, meaning she is trying to make savings, which includes shopping at budget supermarkets. A voiced AFPTV report.