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724433954 / News Footage / Sep 19, 2017
Clip ID 1776012
Creator AFP
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Description
Booming 'super' league culture makes India's sports market sizzl Boxing, badminton, poker, pool -- every sport imaginable is rebranding in India as a "super" or "pro" franchise-based competition chasing a slice of an emerging billion-dollar entertainment market dominated by cricket's Indian Premier League. The star-studded Twenty20 tournament has inspired a raft of glitzy new sports leagues seeking to replicate the winning formula that recently landed India's most popular sporting event a bumper $2.55 billion broadcast deal. IMAGES AND SOUNDBITES
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