New EU privacy law another weapon for campaigner Schrems 'The big interesting thing now is going to be implementation': lawyer and activist known for his campaigns against Facebook for privacy violation Maximilian Schrems reacts to the EU's General Data Protection Regulation (GDPDR) which comes into effect at a pivotal moment in the growing debate around data protection and aims to give internet users more control over how their information is used online. IMAGES AND SOUNDBITES