Irish Alcohol Beverage Federation criticises cancer warning law Alcoholic drinks in Ireland will be labelled with cancer warnings under a groundbreaking law, which also sets a minimum price in a bid to tackle a "corrosive" drinking culture. But Patricia Callan, Director of Ireland's Alcohol Beverage Federation, says while "labelling is useful in terms of raising awareness, it doesn't change behaviour". IMAGES AND SOUNDBITES of Patricia Callan, Director of the Alcohol Beverage Federation of Ireland