Hunter Moore started the website Is Anyone Up in 2010. It featured revealing photos and videos of people who were not professional models, linked to their social networking profiles on Facebook or Twitter. Many of the subjects were outraged by inclusion on the site, claiming the explicit photos had been hacked from their personal computers or shared with former boyfriends or girlfriends, and that the photos had been posted as a form of revenge. Because of this, the site's content became known as "revenge porn." Moore reportedly responded to multiple cease-and-desist letters with simply "LOL” and would regularly argue that the law protected his activities. Moore claimed that the website attracted 30 million page views monthly as well as yielding $8,000 to $13,000 a month in ad revenue. In response to public bragging by Moore about the website, BBC named Moore "the Net's most hated man" and Rolling Stone called him "the most hated man on the Internet." Moore eventually faced numerous lawsuits and an FBI investigation. He was also stabbed in the shoulder with a pen by a woman who had been featured on the site. On April 19, 2012, Moore sold the website to an anti-bullying group. He posted an open letter explaining his decision. In February 2015, Moore pleaded guilty to felony charges for aggravated identity theft and aiding and abetting in the unauthorized access of a computer. In December 2015, Moore was sentenced to two years and six months in prison, a $2,000 fine, and $145.70 in restitution.

KXTV-TV Sacramento, CA

KXTV