Chinese and international adult toy makers gather at the Shanghai API Expo 2024 to showcase goods including sex toys, fetish garments and novelty flavoured lubricants. China's sex toy market has boomed in recent years as consumers in the socially conservative country grow more willing to express their sexuality. "Maybe a few years ago, the online discourse environment's tolerance toward this type of product was very low. But in the past few years, especially the past two years, everyone has become more and more able to accept it," says Cola, representative of adult product brand BeU. IMAGES AND SOUNDBITES