> True blue tradition: how Japan's coveted jeans are made / 36QF8JZ
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True blue tradition: how Japan's coveted jeans are made / 36QF8JZ
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Description
Call it an antidote to fast fashion: Japanese jeans hand-dyed with natural indigo and weaved on a clackety vintage loom, then sold at a premium to global denim connoisseurs.
Unlike their mass-produced cousins, the tough garments crafted at the small Momotaro Jeans factory in southwest Japan are designed to be worn for decades, and come with a lifetime warranty for repairs.
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