> Tequila craze drives down raw material prices for Mexican agave producers / 36XP4AY
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Tequila craze drives down raw material prices for Mexican agave producers / 36XP4AY
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Description
Strong global demand for tequila has sparked a rush to grow agave in Mexico, a frenzy that has driven down prices for the raw material, but not for the precious spirit.
"Some people sold their factories, hotels, land and ranches to start growing agave," says Francisco Javier Guzman, the 80-year-old president of an organization of some 5,000 traditional tequila producers. IMAGES AND SOUNDBITES