Sponsored by Signia Nearly 15% of American adults report some degree of hearing loss. And despite advancements in hearing technology, the ability to hear conversations clearly in restaurants, offices and noisy environments can still be challenging. New data from a recent YouGov survey revealed that eight in 10 respondents surveyed reported that their key issue was struggling to hear in noisy environments. Hearing isn’t just about sound. It’s about actively connecting to life always. Barinder Samra, Audiology Expert with hearing aid leader Signia, joins our Laura Cavanaugh to share a breakthrough in better hearing and exciting new technology that will help users connect to every conversation no matter which phone you use or how dynamic the conversation gets. Signia has launched the new Pure Charge & Go BCT IX, featuring RealTime Conversation Enhancement Technology and universal Bluetooth® Classic connectivity. The technology reduces the impact of surrounding sound and enhances speech to pop above surrounding sounds. It’s a breakthrough in conversation enhancement, as it can track and enhance multiple speakers in real time. The new Pure Charge & Go BCT IX is the smallest Bluetooth-compatible hearing aid available. The hearing aid is discreet and stylish. And with up to 36 hours of runtime on a single charge, you can stream music, make hands-free calls and connect to every conversation without any interruption to your day. Take the first step. Book a hearing test with a local, licensed hearing care professional and get started on your better hearing journey. Learn more about the Pure Charge & Go BCT IX at www.signia.net