> Mike Hess Brewing brings back Girl Scout Cookie and beer flight pairings
Mike Hess Brewing brings back Girl Scout Cookie and beer flight pairings
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Description
Mike Hess joined the show to talk about the cookie and beer pairings and how the money raised will go towards Operation Thin Mint.
We're buying about 600 boxes of cookies (at full price) from the GS of San Diego to do our special beer and cookie flights and the promotion/event will run from Feb 24th to March 5th. Over that time period, we expect to sell ~1,600 flights during this 10-day period!
In addition to the flights, for the entirety of the event, we'll be actively promoting Operation Thin Mint to our guests (a Girl Scout program which buys cookies for soldiers and sailors and sends them to the troops). As a Navy veteran myself, I know how important getting support like this from home is for morale and esprit de corps.
Other stuff going on at MHB:
We are in our 2nd year of our focused efforts on monthly Mike Hess Helps at all Mike Hess Brewing locations. This is an effort that allows us to program a different charity or foundation each month of the year who is the named beneficiary of the round-up function on our POS. For the month of February, this is an organization called Free to Thrive, for March it is Groundswell. Each of these organizations will also be holding special events in our brewery in their designated month; in the case of FTT, they will be holding a supporter, fans and staff rally in our Seaport Village location on Feb 22nd and Groundswell will be holding a similar event at our North Park location on March 23rd (as well as several other cool events that month).