Lay's is undergoing a makeover as the company moves toward showcasing its potatoes. PepsiCo announced that Lay's would undergo the largest brand redesign in Lay's 100-year history. The revamp will introduce a new logo and design to the classic potato chips and some of its other flavors, while also removing artificial flavors and colors in the U.S. by the end of 2025. MORE: https://www.wthr.com/article/news/nation-world/lays-rebrand-new-look-ingredient-changes/507-ff9c9b67-f43a-4951-828b-9057b60aa49b