The Philadelphia Museum of Art
Off the Wall: American Art to Wear
The Philadelphia Museum of Art hired Kurator to help them source content for a short video accompanying their upcoming exhibit, Off the Wall: American Art to Wear, a major exhibition that highlighted the distinctive American art movement that emerged in the late and flourished in the late 1960s.
They hired Kurator to research and license archival footage as well as secure the rights to multiple well known songs from the era. Kurator made contact with and secured footage from several notable footage sources including Sony Pictures, CBS News, David Weissman Films, The Grammys, AP, NBC, featuring historical moments from the Kent State shooting, the Vietnam War protests and Martin Luther King’s movement. They also were tasked with licensing music to accompany the piece with songs that defined the era, like “Let the Sunshine In” by Hair, “The Weight” by The Band, “White Rabbit” by Jefferson Airplane, “Respect” by Aretha Franklin, and more.
The 2.5 minute montage film provided valuable context for the exhibit and the clothing on display. As museum attendees viewed the iconic fashion, the video served as a backdrop, contextualizing broader social movement through visual and audio clips.