Marvel Studios – Captain America: Civil War – Footage Licensing

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Marvel Studios

Captain America: Civil War

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In 2016, blockbuster powerhouse Marvel Entertainment was producing their latest film, Captain America Civil War. This action-packed film takes place on a global stage, but a majority of the film was shot within the U.S.. One short but pivotal scene depicts a bombing at the Vienna International Centre, a unique and iconic building and home to the United Nations. The scene itself was not shot on site, but producers were seeking aerial footage of the building to set context and define location. But sending a film crew to Austria for a few seconds of footage would be costly, even for this big budget production.

Marvel producers set up a consultation with Kurator and discussed the possibility of sourcing and licensing the required footage from a third party, for a fraction of the cost. Despite the obscure and specific nature of the request, Kurator was confident they could help. Within 48 hours, they found high quality third-party aerial footage of the Vienna International Centre building and created a custom licensing agreement between the creator of the footage and Marvel Comics.

The aerial footage secured by Kurator added invaluable context and credibility to the scene. And, by using third-party footage, Marvel saved time and tens of thousands of dollars in production costs.[/vc_column_text][vc_btn title=”Let’s work together” style=”outline-custom” outline_custom_color=”#8375c4″ outline_custom_hover_background=”#8375c4″ outline_custom_hover_text=”#ffffff” shape=”square” link=”|||”][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]