My Hero, My Dad
– The Marketing Arm –
To celebrate Father’s Day, Unilever and their agency, The Marketing Arm, launched a campaign for their brand Dove, featuring special, real-life moment between fathers and their kids. Their teams hoped to create the spot with user generated content (UGC), to create an authentic and diverse array of shots of father’s and kids.
To complete the project, their agency the Marketing Arm hired Kurator to curate and clear over 25 user generated clips from Youtube that fit the brief. Kurator’s experience and expertise in content curation, UGC licensing experience and diligent work ethic saved the client over 120 work hours.
The resulting campaign delights viewers with funny and heartwarming moments. Kurator curated a range of content and managed the licensing negotiations, allowing the campaign producers to focus on the bigger picture.
They saved both parties over 120 hours, which allowed them to focus on post production and the final treatment. The resulting campaign depicted an energetic and engaging collage of Caribbean travel scenes, shot from a variety of unique perspectives.