Brazil's hair salons for curly hair: a new social class For a long time, Brazilian women with wavy or curly hair lived on the margins of society and couldn't find hair salons adapted to their needs. But these women's purchasing power has gotten a lot stronger over the past twenty years, thanks to the country's growth and the social programmes of leftist governments. The success of the Beleza Natural institute in Rio, specialized in curly and wavy hair, illustrates the flourishing of this new social class in Brazil. A natural sound version of an AFPTV report.