Beach resort helps snow-bound Londoners cheer up A temporary holiday resort beside London's iconic Tower Bridge is offering the city's snow-bound residents a chance to take a mini vacation. Open for just one day, it aims to help Londoners cope with 'Blue Monday', a day sometimes considered the UK's most depressing day of the year, due to the cold weather and post-Christmas blues. To mark the event, which is a promotion for Hilton Hotels, a ground of models in swim suits brave the snow and attempt to play volleyball. Images.