Ya Ding, from star writer to Chinese-French businessman When Ya Ding first came to France from his native China he quickly became one of his adopted country's most promising writers and one of his novels, written in French, was even shortlisted for the prestigious Goncourt prize. But then Ya Ding turned to business and now helps French companies gain a foothold in the Chinese market, with a few important lessons up his sleeve. Images and soundbites.