Name: 728365143 / News Footage / Aug 8, 2018
Uploaded: 2018-08-08
Channel: AFP
Description: Ikea makes big promises with first Indian store Ikea, the retail company that revolutionised the industry with affordable, self-assembly furniture with a Scandinavian twist opens its first Indian outlet, with success far from guaranteed. Ikea is present in 49 countries, but its previous attempt in 2006 at reaching India's burgeoning middle class fell foul of local regulations.

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728365143 / News Footage / Aug 8, 2018

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Description

Ikea makes big promises with first Indian store Ikea, the retail company that revolutionised the industry with affordable, self-assembly furniture with a Scandinavian twist opens its first Indian outlet, with success far from guaranteed. Ikea is present in 49 countries, but its previous attempt in 2006 at reaching India's burgeoning middle class fell foul of local regulations.

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