French knife maker Laguiole fights to reclaim its brand High-end French cutlery maker Laguiole, based in a town of the same name, in southern France, has been a world-renowned brand since the 19th century, with the smart pocket-knife as its flagship product. But when a Paris businessman bought the rights to the name in 1993 and demanded royalties for its use, the company was drawn in a long legal battle over the label. The Paris appeals court has since ruled in Laguiole's favour, giving back the company - and the town - its identity. IMAGES AND SOUNDBITES**REFILING TO CORRECT MAYOR'S NAME IN SOT 3 & 4**