Russians turn to sex coaches to overcome Soviet-era taboos Barely spoken about publicly in Soviet times and with the Kremlin pushing conservative values in recent years, sex, as a subject, remains largely an unmentionable in Russia. To help people overcome their shyness in talking about sexual pleasure, sexologist training courses, psychologists and so-called sex coaches are now appearing in Moscow, adding to TV shows and articles in women's magazines. IMAGES of pop-up market with erotic accessories AND SOUNDBITES of Tatiana Dmitriyeva, founder of Sexporsvet 18+, and a sex coach and psychologist