UK: Analyst on importance, perils of online election campaigning An analyst from London-based think tank Demos says there has 'never been a larger gap between the role and the influence of the digital world on the outcome' of a vote than in the forthcoming UK general election. He argues that the lack of regulation in digital campaigning in Britain makes it a dangerous free-for-all environment that could eventually lead people to question the fairness of the election, potentially undermining democracy itself. IMAGES AND SOUNDBITES