> Olympic characters face stiff competition in mascot-mad Japan / V000_9FG96P
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Olympic characters face stiff competition in mascot-mad Japan / V000_9FG96P
Clip ID 2124266
Creator AFP
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Description
Tokyo 2020's cutesy Olympic mascots are plastered across the host city, but they have competition in mascot-mad Japan, where cuddly characters promote everything from prisons to health screenings.
In the land of Hello Kitty and Pokemon, adorable creatures give a friendly face to private businesses and public institutions alike, and the most successful have full-on celebrity status. IMAGES AND SOUNDBITES ARRANGED IN SEQUENCES