The bright neon art deco sign is still there, but the Loma Theatre is long gone. News 8’s Artie Ojeda was there after the last movie played in December 1987. The Michael Douglas Glenn Close thriller Fatal Attraction was on the marquee. Big movie houses that played one film at a time were being replaced by multiplexes. The owner was planning to convert the land into office space. Former manager Clark Jordan recalled its heyday when going to the movies was going to the theater. Patrons went to be seen and they enjoyed being greeted and talked to. It was a sad day for him, but he said, “progress is progress.” Instead of offices, it turned into a bookstore, and today it is Barnes & Noble Bookstar. The gorgeous ceiling and the marquee are still intact—a wonderful reminder of the past. The theatre opened in 1945. MORE: https://www.cbs8.com/article/news/local/throwback/throwback-sd-venues-loma-theatre-the-comedy-store/509-3ff7f6d5-0084-44cd-841c-9e0c95245764 https://stores.barnesandnoble.com/store/1822 http://cinematreasures.org/theaters/1716

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