Dr. Nigel Rollins with the WHO decries exploitative marketing practices as the United Nations slams baby formula makers for "unethical" marketing strategies, accusing them of aggressively targeting expecting parents and health workers and putting shareholder interests before children's health. It is widely recognised that breastfeeding carries huge health benefits. But countries' failure to crack down on the marketing of breast milk substitutes means far too many children are still being reared on formula, the World Health Organization and the UN children's agency Unicef warn in a new report. SOUNDBITES