With baby formula in high demand due to a nationwide shortage, parents in Massachusetts have been calling organizations like 'La Colaborativa' – which provides food and assistance to community members in need -- for help obtaining formula. Staff members set out with $1,000 to local convenience stores and supermarkets, ending up with 55 cans of formula, despite empty shelves at most stores. The employees then ration the cans at their pantry exclusively to verified parents. "We see more families here, we see the struggle, we see the need, we see people begging," employee Natalia Restrepo says. IMAGES AND SOUNDBITES