> Battle for IPL rights reflects India’s fierce race for streaming eyeballs, analyst says / 32CG2UQ
00:00
00:00 / 00:00
Battle for IPL rights reflects India’s fierce race for streaming eyeballs, analyst says / 32CG2UQ
Clip ID 2159312
Creator AFP
Clearance
Proxy
Add to
Share
Add to Review Link
By Request
By Request assets are not available for immediate purchase.
h264 | 1920x1080 | 185.81 MB
Per clip rates are for 20 seconds of final usage. If you are using more then 20 seconds or need a different file format or have questions about clearances contact us
Description
The fight for digital rights to air the lucrative Indian Premier League tournament for five years from 2023 reflects how major companies are seeking to tap into the boom in online audiences via India’s most popular sport, an expert says. “I would see cricket as a big catalyst towards a lot many more things beyond just, you know, mobile and entertainment. So I think we set for some very interesting times,” said media entrepreneur and managing director at advertising agency Rediffusion, Sandeep Goyal. SOUNDBITES [IPL related file images can be found here: 32BJ7PA , 32BH76W, 326Y3Y7]