> 'Rap Ivoire' genre of music soars in popularity in Ivory Coast / 32JE3LC
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'Rap Ivoire' genre of music soars in popularity in Ivory Coast / 32JE3LC
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After the Zouglou years and the resounding success of 'coupé-décalé', rap, or "Rap Ivoire", is emerging as a new major musical genre in Ivory Coast, with artists hoping to breakout beyond the country’s borders. Until the late 2010’s, 'coupe-décalé' largely dominated the musical landscape in Ivory Coast, but since Arafat, the star DJ, died in a road accident in 2019, rap has gradually won hearts. "There was a big void to fill. The 'Rap Ivoire' pups have taken the place that was vacant," says Sheku Tall, president of the Coast to Coast label that produces Didi B. IMAGES AND SOUNDBITES