"Now is the time to really be able to prevent those some of those further deaths" says Dr Catherine Smallwood, WHO/Europe’s Senior Emergency Officer, addressing the situation in Turkey and Syria following the deadly 7.8-magnitude earthquake, adding that "some people unfortunately won't be saved". "There's continued potential of further collapses to happen so we do often see in the order of eight fold increases on the initial numbers" she says, explaining that authorities "haven't yet accessed all of the areas that have been affected". IMAGES AND SOUNDBITES