Max Cuvellier, Head of Mobile for Development at GSMA, the body representing mobile network operators, says that there are still "400 million people who are not covered by the mobile internet". Speaking to AFP at the Mobile World Congress in Barcelona, Cuvellier explains that, in connecting more communities, "adapting to each country is very important because you have to understand the problems" adding that "the approach made also has to be linked to the social norms of the country." IMAGES AND SOUNDBITES