> Adidas promises it will again become 'the best sports brand' / 33AR4CL
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Adidas promises it will again become 'the best sports brand' / 33AR4CL
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The new Adidas CEO, Bjorn Gulden, gives a press conference after the sports brand announced its results for 2023, saying that "we will again be the best". Gulden also addresses how Adidas will, after a year of stagnation, try to solve the consequences of the rift with American rapper Kanye West, with whom the brand cut ties after he made a series of anti-Semitic comments. "The shoes are now landing into different inventories, warehouses around the world" Gulden explains, "we could sell some of the inventory and use the income of the inventory to do something good." IMAGES AND SOUNDBITES