> After years in the wildnerness, Italy's Borsalino hat brand seeks to stage a comeback / 33CA6ZA
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After years in the wildnerness, Italy's Borsalino hat brand seeks to stage a comeback / 33CA6ZA
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Description
After its 2017 bankruptcy and a subsequent change of ownership, the legendary handcrafted hat brand Borsalino, made famous by Humphrey Bogart, Sergio Leone, Alain Delon, and many other movie stars, is staging a revival. Leaning on the strength of its 166-year history, under its new ownership -- 'Haeres Equita' by French-Italian financier Philippe Camperio -- Borsalino aims to win over a younger and more diverse audience. IMAGES AND SOUNDBITES