For anyone born before 2000, the name 'JVKE' (real name Jacob Dodge Lawson) is unlikely to ring any bells. But with 11.5 million followers on TikTok alone and millions worldwide, the 22-year-old singer-songwriter is showing established music stars the way forward. Visiting the Cannes film festival, JVKE (pronounced 'Jake') performs his global social media hit "Golden Hour" - which has the particularity of using samples of sounds emanating from the sun - front of adoring fans. JVKE, who began creating music during the Covid pandemic and credits his mother with putting him on the path to success, has so far refused to sign with a major record label and prefers to remain independent for his global fanbase. IMAGES AND SOUNDBITES