> Cannes: Inside the world of the film festival's influencers / 33G36ZG
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Cannes: Inside the world of the film festival's influencers / 33G36ZG
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Creator AFP
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A growing proportion of those who grace the red carpets of the Cannes Film Festival have no links to the film industry, but are instead social media influencers. Socialite Hofit Golan is one of those, with over three million followers on Instagram. She invited AFP to follow her for an afternoon at the festival for an insight into a schedule filled with photo shoots, dress fittings and content creation.
Greg Alexander, who has been running a dress showroom at the festival for five years now, says he’s noticed a marked increase in the number of influencers on the red carpet, after the festival’s management realised that they help attract publicity to Cannes. IMAGES AND SOUNDBITES