Turkey's once-vibrant economy -- driven by relatively cheap labour and a well-oiled banking system -- is confronting a self-inflicted problem few other countries have faced. Analysts see its current policies leading to imminent peril and the prescriptions incurring massive pain. Economist Dr. Alp Erinc Yeldan warns that "with an increase in the cost of living (...) our purchasing power will fall." President Recep Tayyip Erdogan campaigned round the clock to win the toughest election of his two decades in power in a historic runoff. He also poured billions of dollars into campaign pledges -- and tens of billions more into keeping the lira from suffering politically sensitive falls before the vote. Analysts at Capital Economics think Turkey now faces its post-election "day of reckoning". IMAGES AND SOUNDBITES