Dressed in traditional costumes and hats, Mexicans parade on horseback through the streets of the western city of Guadalajara to mark Charro Day. In Mexico, a "charro" is a horserider who wears elaborate, traditional costume, competing in "charreria" -- cattle-ranching techniques that are recognized by UNESCO as intangible cultural heritage of humanity. "It's really wonderful, because dressing up as a charro represents an identity that people recognize as Mexican all over the world," says 71-year-old Salvador Sanchez, President of the Jalisco Charro Association. IMAGES AND SOUNDBITES