Vi Thi Anh spent half a decade doing monotonous low-paid work near Hanoi, assembling mobile phones for global electronics companies including Samsung, but this year she quit to become a TikTok livestreamer. Communist Vietnam's supply of cheap labour has attracted some of the world's top companies, but climbing salary expectations have enticed many young people to leap into the exploding business of social commerce -- whether to boost their incomes or to extricate themselves from dead-end jobs. IMAGES AND SOUNDBITES ARRANGED IN SEQUENCES