> Swiss watchmaker says it's time to make luxury sustainable / 34HN4AK
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Swiss watchmaker says it's time to make luxury sustainable / 34HN4AK
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Description
Vegetal leather and recycled stainless steel are among the materials a Geneva watch brand is using in its quest to make sustainable luxury timepieces. The small ID Geneve start-up launched in 2020 and has only producing 620 watches so far, creating a splash in the world of Swiss watchmaking -- with the buzz growing louder since US actor Leonardo DiCaprio came on board as an investor in 2023. IMAGES AND SOUNDBITES ARRANGED IN SEQUENCES