As towns and cities across the Andalusia region hold their annual ferias, Luis Fernandez's is busy in his workshop in Seville's Old City, helping customers try on his dazzling array of flamenco dresses, their vibrant fabrics replete with voluptuous ruffles and polka dots. Raquel Revuelta, founder SIMOF, the International Salon of Flamenco Fashion, says that the flamenco dress is no longer simply a regional costume but has become part of a fashion trend that is "renewed every year". IMAGES AND SOUNDBITES