> 'Maldives what?': Saudi fashionistas attempt beach rebrand / 34RW3UY
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'Maldives what?': Saudi fashionistas attempt beach rebrand / 34RW3UY
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Description
Saudi designer Tima Abid got started out at a time when fashion shows were taboo and tourism, apart from religious pilgrimages, was almost non-existent in the Gulf kingdom. "You may say it is a bold move, but I look at it in another way: it's just keeping pace with globalism," says Abid, whose show kicked off Saudi Arabia's first Red Sea Fashion Week, seen by organisers as a milestone both for Saudi fashion and for the Kingdom's nascent tourism sector. IMAGES AND SOUNDBITES