> Bardella: a marketing product designed to appeal to young people / 34ZP3NW
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Bardella: a marketing product designed to appeal to young people / 34ZP3NW
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Description
Pierre-Stephane Fort, investigative journalist, author of a feature entitled "La face cachee de Jordan Bardella" ("The Hidden Side of Jordan Bardella") broadcast on France 2's Complement d'enquete and author of a book entitled "Le grand remplaçant" ("The Great Substitute", a play on words with the far-right conspiracy theory "The Great Replacement"), explains that Jordan Bardella's success has been patiently built up by the RN's communicators. The media-savvy 28-year-old leader of France's far-right National Rally, has helped rejuvenate the image of a party long tainted by racism and anti-Semitism, putting it on course to take power for the first time ever.But behind a polished discourse lies the rhetoric of the far-right. IMAGES AND SOUNDBITES