> Senegal 'agri-influencers' embrace social media to help boost sales / 367U9EG
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Senegal 'agri-influencers' embrace social media to help boost sales / 367U9EG
Clip ID 2249683
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Description
Sitting next to his crop of recently harvested mangoes, Senegalese farmer Mame Abdou Diop uses his phone to shoot a promotional video for his growing number of social media followers. What started out as just fun for the young agricultural entrepreneur is turning into a real opportunity to boost sales. “I've added double or triple the customers to my regular customers,” he says. IMAGES AND SOUNDBITES ARRANGED IN SEQUENCES N°366Z7B7