The Celio group, which bought the Camaïeu brand following its sudden liquidation in 2022, a symbol of the decline of the ready-to-wear sector, is opening the first of a series of shops in Lille with great fanfare. The group is adding a women's line, which will be sold in Celio shops. "Our ambition is to meet international standards," says Celio chairman Sebastien Bismuth. "Today the world's leading brands make men's and women's clothing," he adds. IMAGES AND SOUNDBITES