> Pablo Marcal, the conservative phenomenon shaking up Sao Paulo's mayoral race / 36FX6PB
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Pablo Marcal, the conservative phenomenon shaking up Sao Paulo's mayoral race / 36FX6PB
Clip ID 2252211
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Description
He's right at home on social media, using provocation as a strategy and riding the conservative wave that brought Jair Bolsonaro, Donald Trump, and Javier Milei to power. At 37, Pablo Marcal is shaking up the mayoral race in Sao Paulo.
Since officially entering the race to govern Latin America's largest city at the beginning of August, this influencer and coach has seen his popularity soar, with 22% of voting intentions according to the latest Datafolha survey. IMAGES AND SOUNDBITES