> Small Quebec company dominates one part of NHL hockey : jerseys / 36JW494
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Small Quebec company dominates one part of NHL hockey : jerseys / 36JW494
Clip ID 2255294
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Description
As a sport that involves men colliding at high speeds, bare-knuckle brawls, and a fair number of players with missing front teeth, ice hockey is not commonly linked to high fashion. But SP Apparel, a Canadian company based east of Montreal that makes the jerseys worn by all 32 National Hockey League (NHL) teams, says superior material and meticulous craftmanship have been central to its success. IMAGES AND SOUNDBITES ARRANGED IN SEQUENCES