"To be recycled, I go in the yellow bin": at the end of February, this message, along with others of the same type, will appear on most yoghurt pots sold in France to encourage consumers to choose the sorting bin when they throw away their used pot. For the first time, all the dessert brands in France - with the exception of Danone - have combined forces to launch a joint marketing campaign, called #TriTonPot (Sort Your Pot), designed to encourage the collection and recycling of used yoghurt pots. IMAGES AND SOUNDBITES