Factory images of yoghurt pots, yellow trash collection and sorting center. If polystyrene yoghurt pots are currently mechanically recycled, preventing them from returning to their primary function, there is a chemical recycling technology that is still not economically viable but that allows them to be turned into new yoghurt pots. For the first time, all ultra-fresh dessert brands in France have united - with the exception of Danone - to launch a joint communication campaign, called #TriTonPot, aimed at promoting the collection and recycling of pots after consumption. STOCKSHOTS