Kendrick Lamar will be bringing hip-hop back to the NFL’s championship game, where he performed as a guest artist with Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent and Eminem in 2022. On Sunday, he becomes the first solo hip-hop artist to headline the halftime show. STORY: Kendrick Lamar vows to keep his passion for storytelling at the Super Bowl halftime show: https://www.10tv.com/article/sports/nfl/superbowl/kendrick-lamar-super-bowl-halftime-show-performance-press-conference/507-99608ade-423e-4b8b-b9b6-4d0b012ccd26 Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday’s Super Bowl halftime performance. At a press conference Thursday hosted by Apple Music, he said he'll be bringing his feeling of "being in the now and being just locked-in to how I feel." The rap megastar will take the Super Bowl stage fresh off a Grammy triumph, where he claimed two of the night’s biggest awards — song and record of the year — for his diss track “Not Like Us.”