On Instagram and TikTok, under the handle “farmwithzoe,” Zoe Kent films herself putting on boots to load corn into a massive truck bed, posts memes about the price of grain and documents just about everything else about farm life from getting rocks stuck in her equipment to eating lunch on long days out in a combine. Now, the future of TikTok — and “Farmtok,” as some creators call the ecosystem of farm-related influencers online — has become more uncertain, thanks to a ban the U.S. government briefly implemented on TikTok over the weekend. That was followed by the new Trump administration rescinding that ban, at least for now, but farmers are all too aware that things could change, and with them, the ways that they share farm life with the rest of the world. “It’s building your business on rented land, if you will,” Kent said. “It’s not guaranteed to be there.” That matters to her and other farm creators because social media has provided a place to build community with other farmers. Some producers also make extra money by building a following on TikTok or Instagram, or in some cases by advertising to local customers like restaurants or farmers' markets. And perhaps most importantly — and despite some creators' concerns about misinformation and controversy that bubbles up from time to time — they say it's a way of communicating with a public that’s increasingly disconnected from agriculture. Multiple farmers said that disconnection has grown over the years as social media algorithms have changed. Within the farming community, it can also be useful to learn from other farmers, many producers said. And Kent said misinformation is out there, but that she does try to answer people’s legitimate questions on her social media platforms. That's something many farming influencers agree on — that they still want a place to have the conversation.