> Retail giants harness AI chatbots to personalize holiday gift recommendations
Retail giants harness AI chatbots to personalize holiday gift recommendations
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As the holiday shopping season commences, e-commerce companies and retailers with robust websites are using artificial intelligence to offer a more personalized experience for shoppers.
Amazon, Walmart and other companies have rolled out improved chatbots that allow customers to navigate shopping sites and request gift recommendations as if they were having a conversation with a person.
Companies have enhanced their chatbots with generative AI, making them more conversational and, they hope, more helpful for customers.